One has to follow some certain steps and guidelines to succeed in business, however it is not always straightforward. It is much about guessing and listening to your gut. One has to think and do extraordinary things to stand out, to grow and win hearts of consumers who nowadays are offered so many choices. To stand out one must apply some truly extraordinary skills and somewhat “crazy” ideas that might be powerful enough to get the business engine running. And therefore it is a must to think outside the box, applying creative thinking to make such art as turning business into money.
Thinking itself is a creative process, especially thinking about problem-solving and generating new ideas.
An inventor of the lateral thinking term, Edward de Bono suggests that business is very interested in thinking, more than any other sector of society. “People do not spend enough time deliberately on creative thinking, possibilities and opportunities. ” Instead of searching for an answer to a problem in existing knowledge, such as information analysis, logic, problem-solving, people involved in business should be resolving it by thinking and creating their own, original, “outside-of-the-box” ways.
According to Bono, as many should agree, “creativity is not just a magic gift”.
To be good in business one has to adapt and apply the skills of creativity, adapt to changes that come with every new project, new client, new technological advancement, new location, new anything. Standard, well known and tested approaches will never work every time. Especially when it comes to people. And business is very much about the people, who earn and spend money, they communicate, observe and make business challenging by just having a choice and being able to choose. Therefore it is crucial to keep developing an “outside of the box” thinking, generating new approaches and strategies.
Great ideas need to be challenged, as solving a problem is not the whole process of solving it, but just a part. This is when creativity comes in.
“Creativity is the process of having original ideas that have value. It is a process; it’s not random. Part of what I get people to think about is, we all occasionally have a good idea, but if you’re running a business or a school or university, you don’t want to have the occasional good idea, you want to have them all the time, routinely, and have a system and way of doing it.”
Edward de Bono on creative thinking in business. (2016). Available at: https://www.youtube.com/watch?v=UQn7tOCyipI [Accessed 18 Feb. 2016].
Examiner.com, (2011). “Being Good In Business is the Most Fascinating Kind of Art” -Andy Warhol. [online] Available at: http://www.examiner.com/article/being-good-business-is-the-most-fascinating-kind-of-art-andy-warhol [Accessed 18 Feb. 2016].
Fast Company, (2011). Ken Robinson On The Principles Of Creative Leadership. [online] Available at: http://www.fastcompany.com/1764044/ken-robinson-principles-creative-leadership [Accessed 18 Feb. 2016].
Hands, D. (2009). Vision and values in design management. Lausanne: AVA Academia.